According to Wired attractiveness on dating sites is about pastimes (surfing for men, yoga for women), complying to outmoded gender ideals (men talking about “my children”, women about electronics), highbrow art preferences, liking Radiohead, liking cats but not saying “my cats”, men mentioning retirement (women shouldn’t), a profile photo showing one is wacky, frequent new profile photos, being clothed on profile photos, smiling on profile photos, looking into the camera, doing a selfie (for women, men shouldn’t), describing one’s perfect chest and stomach (men), describing one’s perfect arms, but and stomach (women), not mentioning religion, being careful with income information, refering to women as “women”, (men), referring to women as “girls” (women), using the word “whom” (men).