danah boyd expands on one of the Dynamic Identity workshop themes: how do we represent ourselves online. Following Erving Goffman the theory is that we play roles in our daily lives. These roles are not a form of lying – we just serve different audiences with different aspects of ourselves. This is very hard to do in Facebook, which has the false ideology of one identity. boyd: “That’s one of the things that teenagers struggle with about Facebook: how to deal with multiple contexts simultaneously.”
According to boyd it is far more natural to have different channels, different apps, to reflect the different roles we play – each reaching a different audience: “in the Facebook era, you have to balance all these audiences simultaneously. You’re saying, “Are you going to get angry with me because I posted about One Direction? Are you going to think I’m lame because I’m posting this maker stuff?” Where does this fit? And I think that’s a lot of the reason why when you start to fragment your audience, you start to think about what you’re looking for, you’ll go to different spaces, and it parallels what we do as adults. You go to different bars when you’re in the mood for different things. You see different people when you want to go listen to music or when you just want to have a quiet drink with a couple of friends.”

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