Ryan Tate writes about the Facebook Audience Network – a tool that will deliver targeted advertisements to practically any third- party smartphone app. “Because Facebook houses a deep library for information about hundreds of millions of people across the globe — likes and interests, online activity, offline physical movements, demographics, and even grocery shopping habits — it can, in theory, target ads with more precision than competing networks like Google’s AdMob. The network promises to accelerate the social network’s gains on Google as a leading distributor of internet advertising, and it may help app developers pull in additional revenues. Targeted ads often make more money.”

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