Sebastian Deterding writes on the Facebook emotion experiment: “digital networked technologies allow new entities to perform certain actions and assume certain social functions that were previously limited to a pre-defined set of existing entities: Facebook becomes a de facto research institution, not beholden (or so it claims) to the norms, laws, and regulations of academic research. Facebook and Google become de facto news publishers, not beholden (or so they claim) to the norms, laws, and regulations of the news industry. Uber and Lift become de facto taxi providers, not beholden (or so they claim) to the norms, laws, and regulations of the taxi industry. YouTube et al. become de facto television channels, not beholden (or so they claim) to the norms, laws, and regulations of broadcasting. Etc. etc. The manifest risk in all instances is that these new, digital networked entrants undermine and circumnavigate hard-won, valuable public accords enshrined in laws, regulations, and norms of communities of practice, under the ruse that “new technology” somehow means that “old rules don’t apply”.”

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