Yohana Desta describes six ways to spot a fake online review:
1. The reviewer hasn’t reviewed anything else.
2. The reviewer posts multiple reviews with similar language.
3. The reviewer’s language is oddly specific.
4. Too! Much! Enthusiasm!
5. A hotel review focuses too much on family and activities.
6. Filter out the phonies.
Amazon Verified Purchase Reviews
– Obligatory use of social media accounts to post a review
– Review Skeptic