Researcher Sophie Uesson says: “I’m neither a psychologist, nor a health expert but I find two aspects of health tracking which may affect our sense of identity. There is the social sharing aspect, where you constantly share your success with friends and others in your social networks, thus showing of your own ‘healthy identity’ and comparing it with your network. The other aspect is the contest against yourself and the feeling of a never ending improvement of your own identity. An example of this may be an improved result in time or length during your weekly run – there could always be improvement in your result and you could always change your identity in that way. … Without sounding too dystopian; is there such thing as a true self or is the ‘true self’ a reflection of how governments and corporations want us to be?”