For Beata Staszynska and me an important aspect of media education is reflection. An example of this kind of reflection is when we ask ourselves whether we really want to publish a text we wrote, upload a picture we took or publish a comment that is waiting in the comment box.

This is, as it occurs from a study, seen by Facebook as inethical. “[Researchers] Das and Kramer argue that self-censorship can be bad because it withholds valuable information. If someone chooses not to post, they claim, “[Facebook] loses value from the lack of content generation.” After all, Facebook shows you ads based on what you post. Furthermore, they argue that it’s not fair if someone decides not to post because he doesn’t want to spam his hundreds of friends—a few people could be interested in the message. … This paternalistic view isn’t abstract. Facebook studies this because the more its engineers understand about self-censorship, the more precisely they can fine-tune their system to minimize self-censorship’s prevalence. This goal—designing Facebook to decrease self-censorship—is explicit in the paper. So Facebook considers your thoughtful discretion about what to post as bad, because it withholds value from Facebook and from other users.”

Here we have the use of media education in a nutshell: it empowers civic ethics that commerce tries to undermine.