Kevan Lee writes: “Interestingly, there’s been some rather great research about the different elements of profile pictures that have the biggest impact on an audience. The psychology and science behind a perfect profile picture leaves some great guidelines on how to influence your audience and possibly gain more followers.”

The best practices:

  1. “Smile with teeth

  2. Dark-colored suits, light colored buttondowns

  3. Jawline with a shadow

  4. Head-and-shoulders, or head-to-waist photo

  5. Squinch

  6. Asymmetrical composition

  7. Unobstructed eyes

And things to avoid:

  • Hats
  • Sunglasses
  • Hair, glare, and shadows over the eyes
  • Laughing smile
  • Sexiness”