Elaine Ramirez writes about Letsee, an Augmented Reality app for beer. What is interesting is how Letsee is being positioned. It is the “Shazam” for beer.

Naturally, Letsee is a general purpose AR app. It chose a niche, beer, to stand out – like once Layer did with the printing industry. Letsee “zeroed in on making something small enough that they could handle but a big enough idea to go global. On one hot summer day, they realized beer was the answer.”