Clive Thompson writes: “The real significance of a new medium isn’t in how already-famous people use it or how businesses use it. It’s in the mundane uses. … When a new form of communication suddenly becomes cheap and easy, people don’t merely copy the stuff on TV and in Hollywood. They do new things. Weird things too, which violate previous ideas about aesthetics and utility.” Livestreaming for instance caused many people to broadcast what’s in their fridges.

Thompson comments: “Sure, livestreaming will create hit shows and celebrities that resemble those in traditional broadcasting. It already has. Twitch.tv, a site where you can broadcast yourself playing videogames live, has 1.5 million broadcasters, many of whom have audiences so big that they get sponsors and do it for a living. But the other 99 percent—the long tail of users—are streaming to a tiny handful of people (a median of two, according to one study).”