Jenna Goudreau writes: “In her new book, “Presence,” [Amy] Cuddy says people quickly answer two questions when they first meet you:

  • Can I trust this person?
  • Can I respect this person?

Psychologists refer to these dimensions as warmth and competence respectively, and ideally you want to be perceived as having both. Interestingly, Cuddy says that most people, especially in a professional context, believe that competence is the more important factor. … But in fact warmth, or trustworthiness, is the most important factor in how people evaluate you.”