Natasha Weinstein, account director of Trigger, the digital agency that created the game, says: “Games … have become an increasingly powerful tool for marketing brands. That’s because games, if they’re made right, tend to outlive things like television ads or print ads.”
More info here.
More info here.
Wired presents its “semi-secret history of junk food and videogames”:
– Kool-Aid Man (Atari 2600, Intellivision)
– Pepsi Invaders (Atari 2600)
– Chase the Chuck Wagon (Atari 2600)
– Kaettekita Mario Bros. (Famicom Disk System)
– Gradius Archimendes Hen (Famicom)
– Yo! Noid (NES)
– Zool (Various)
– Biker Mice from Mars (Super Nintendo)
– Motoko-chan’s Wonder Kitchen (Super Famicom)
– Chex Quest (PC)
– Fighting Vipers (Arcade, Sega Saturn)
– Darkened Skye (GameCube, PC)
Wired explains: “Given their prominence in the new console’s marketing materials, one would be forgiven for thinking that the killer apps for the Xbox One are Mountain Dew and Doritos. Games that assume their customers must be junk food-gobbling teens are nothing new, though. Since the days of Atari, videogames have been used to deliver food advertisements. Sometimes the games themselves are based around a popular food product, restaurant or mascot. McDonald’s had its own Nintendo game called M.C. Kids; more recently, Burger King sold custom Xbox games featuring its creepy plastic-headed monarch.”
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