Positive use of personal data

Ted Rubin is dreaming about brands being remarkable in their relation with us. An example he gives of a missed opportunity is hotels not using our personal data they stored to return items we have left in hotel rooms to us – without being prompted and for free. “This is absolutely the BEST way to create loyalty, sharing, good-will and advocacy I can imagine. How happy would any traveler be getting this call and the hotel then shipping it at their cost? Talk about a shareable moment, talk about the utter joy of getting that message, talk about empowering their social graph to whoop it up. And it is SO easy.”